To what extent might Google be a disruptive tech that over the long haul will displace encumbents?
Interesting recent development http://bit.ly/quqXBN : PIC launches 'Elements' software platform with cloud-based capabilities. The platform's open modular design allows one to add new features to their services quickly and cheaply. Sounds like operators can program new features, and make them easily available. Examples include personalising football viewing, recommending must-see moments to friends, as well as popular social networking.
Three modular products were mentioned:
- Cobalt - hazy specifics
- Oxygen - the front end
- Tungsten - device software and middleware
This sounds quite exciting, and it will be interesting to see to what extent broadcasters utilise this feature.