In 2011, RB (Reckitt Benckiser) was down 7% in a day on news that a director had decided to retire (he was only in his 40's, or was it 50's?). The share price quickly recovered. Today, TSCO (Tecso) was down a honking 16% on news that UK l-f-l sales were down 1.3%. TSCO now trades on a PER of 9.2, lower than at any point during the last decade.
That such big, stable, profitable companies can experience such precipitous market declines is quite amazing. Anyone who loaded up today is going to make a lot of money; I'm pretty sure of it. I reckon it's a trade that, in the course of a week, could earn as much as the rest of the market will in a year (that's not an actual prediction as to how I think the market will perform, mind). The trick is knowing exactly the right share to go all-in on.
We shall see. 323.45p